Last edited by Kagor
Tuesday, April 21, 2020 | History

4 edition of Essential Law for Marketers (Chartered Institute of Marketing) found in the catalog.

Essential Law for Marketers (Chartered Institute of Marketing)

  • 211 Want to read
  • 20 Currently reading

Published by Butterworth-Heinemann .
Written in English

    Subjects:
  • English law: commercial law,
  • Sales & marketing,
  • Advertising & Promotion,
  • Business Law,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • England,
  • Wales,
  • Marketing - General,
  • Law / Business

  • The Physical Object
    FormatPaperback
    Number of Pages352
    ID Numbers
    Open LibraryOL7972361M
    ISBN 100750655003
    ISBN 109780750655002


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Essential Law for Marketers (Chartered Institute of Marketing) by Ardi Kolah Download PDF EPUB FB2

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'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy chapter in the book offers, in Price: $   Essential Law for Marketers covers all the key issues facing those working in the media.

From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the : Taylor And Francis.

Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide.

Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the : Ardi Kolah.

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Find all the books, read about the author, and more. See search results for this author. Are you an author. Learn about Author Central Cited by: 2. 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases.

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

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Kindly say, the essential law for marketers is universally Page 1/ PRAISE FOR ESSENTIAL LAW FOR MARKETERS This book is not only relevant, but easy to read and use The focus on ‘essential law’ is unique in this field No marketing practitioner working in Britain should be without this text It is also comprehensive and up to date in the sense that it captures both traditional and rapidly expanding areas of marketing such as ‘ambush’ and ‘cyber.

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases.

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels.

Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in. Essential law for marketers.

Add to My Bookmarks Export citation. Type Book Author(s) Ardi Kolah Date Publisher Kogan Page Pub place London, Philadelphia Edition 2nd ed Volume Guru in a bottle ISBN X, ISBNeBook.

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Not every marketer needs to be a technologist. But given how deeply technology is now entwined in modern marketing, every marketer should be familiar with the essential laws of technology that effect your strategies and operations.

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The Promotion & Marketing Law Book (the "Dierson Book") is a compendium of laws and regulations affecting promotion and marketing activities.

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